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TULGA

Brand Identity

A modern mark rooted in national meaning

TULGA — brand application

TULGA is a Kazakhstan watch brand. Here, the task was a mark that feels contemporary yet keeps the national element part of the structure—not a decorative afterthought.

TULGA — logo and typography

We started with the meaning of the name «Tulga»—individuality, freedom, and striving upward. That idea became the core symbol: the wing.

We placed a Kazakh ornament element at the center of the wing—not as decoration on top, but as part of the mark’s structure.

TULGA — wing mark with ornament
TULGA — mark on watch dial

Deep blue and restrained typography reinforce TULGA’s gravitas—the precision and trust you expect from a watch brand.

TULGA — mark on brand material

The result brings together the meaning of TULGA, national spirit, and a contemporary tone. What we value here is that every line has a reason—and the mark carries a clear idea.

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