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A contemporary character for tea culture
BOB Tea offers leaf teas and signature drinks. The identity needed to work beyond bubble tea alone—for broader tea culture.
The logo is concise and modern—recognizable, versatile across formats, with a light association with tea culture.
The goal was to step away from the familiar childish bubble-tea look and give the brand a more contemporary, stylish, adult character.
The mark works across cups, team uniform, and product carriers in one system. Consistent typography and a calm visual language keep the brand whole—quality, aesthetics, and trust.
The result is a restrained identity for BOB Tea that speaks to tea culture in a modern, adult tone.
